Whole Food in Texas Essay Example | Topics and Well Written Essays - 500 words

Whole Food in Texas - Essay Example His acquisition strategy regarding independent small food stores and groceries helped him to uplift the company to be the nation’s one of the largest health food stores. The company aimed not only at the product quality but also the betterment of the employees, customers, shareholders, and the environment. They largely focused on social service activities such as sponsorship of several charitable foundations, and low interest loan program for local farmers in addition with the economic development operations. In order to meet the customer satisfaction, the firm expanded its prepared food section and added a restaurant area; it influenced the customers to spend more. The company had given comparatively good salary and incentives to the employees considering them as team members rather than employees. That was the real secret behind the success of the company. The CEO received only $1 per year in salary whereas the company executives were earning 19 times the average annual sala ry of full time team members. It shows his higher concern toward the success of the company. Wild Oats Markets is a Colorado based food company founded by Gilliland Elizabeth Cook in 1987. The company’s main growth strategy was new store developments and acquisitions. By this concept, they could acquire ranges of business ventures such as natural food stores and farmers markets.